Optimize a Google Adwords campaign

If you advertise with Google Adwords or are thinking of initiating a campaign with it, the most important thing about thing to do once you start is to measure performance in order to make improvements. Albert Einstein used to say that the definition of madness is to do the same thing over and over hoping to get different results. Now, each advertising campaign is different and each industry is different too. Nevertheless, there are measurement standards for most of them: